Contact:
Jena Thompson
703.908.5809
Park City, UT (January 22, 2007) – Presented by The North Face and Lexus, The Ice Lounge is a hospitality lounge built to bring together celebrities, filmmakers, media and the environmental community to have open discussions about the environment. While most Americans agree that we must do something to fight climate change, the challenge often seems too great or complicated for any one of us to make a difference – until now.
Just minutes from the frenzy of Main Street, The Ice Lounge is built on the future site of the St. Regis Resort & Residences and is a spectacular ice-sculpted façade and entrance which leads to a luxurious tented oasis. The Ice Lounge features a silent auction, Lexus Hybrid shuttle service, St. Regis butler staffing, cuisine by Chef Iverson, The North Face environmental “fireside” chats, a view of Olympic ski runs, music and a “meltdown party” in honor of the cast and filmmakers of Zoe Cassavetes' “Broken English.”
“This year The North Face and Lexus, along with other partners, are demonstrating a model for environmental stewardship,” said Jena Thompson, The Conservation Fund spokesperson. “Together we’ve launched EXPEDITION ZERO to show The Ice Lounge guests how they can “Go Zero” by erasing their carbon footprint this week and throughout the year. Already, our guests have helped to offset more than 6,200 tons of carbon dioxide by planting more than 5,000 native trees—we’re halfway to our goal.”
EXPEDITION ZERO is an initiative to encourage The Ice Lounge guests to “Go Zero” while raising donations that will allow the nonprofit Conservation Fund to plant native trees that, over the next 100 years, will trap more than one ton of carbon dioxide. In addition, these new forests will help to protect water quality, restore wildlife habitat and enhance public recreation areas. For more information on EXPEDITION ZERO, please visit www.conservationfund.org.
Two events featured at The Ice Lounge include:
* 1/19-1/23 – EXPEDITION ZERO Silent Auction – The packages include heli-skiing with Wasatch Powder Birds and The North Face athletes, Deer Valley skiing with The North Face athletes and additional premier ski packages, including Stöckli Swiss-made skis and gear
* 1/23 – “Broken English” Meltdown Party
Sponsors of The Ice Lounge include The North Face, Lexus, St. Regis Resort & Residences, Conservation Fund’s “Go Zero” program, SkiGreen™, Napapijri, Microsoft Zune, Godiva, Bernard K. Passman Galleries, Amstel Light - the Official Beer of the Ice Lounge , Silk Soymilk, Bamboo Hardwoods, Synlawn, Lexus Hybrid Living, Stöckli Ski, and Crest White Strips.
About The North Face
The North Face®, a subsidiary of VF Corporation, was founded in 1966. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes and explorers. The company's products are sold in specialty mountaineering, backpacking and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face® can be found on the company's website, www.thenorthface.com.
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for seven years in a row. Lexus and its 221 dealers have repeatedly achieved high honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates.
About The Conservation Fund
The Conservation Fund is the nation’s foremost environmental nonprofit dedicated to protecting America’s land and water legacy for current and future generations. Seeking innovative conservation solutions for the 21st century, the Fund works to integrate economic and environmental goals. Since its founding in 1985, the Fund has helped its partners safeguard wildlife habitat, working landscapes, community “greenspace,” and historic sites totaling more than 5 million acres. With 1% fund raising costs and 96% program allocation, The Conservation Fund is recognized as the nation’s top rated environmental nonprofit by both the American Institute of Philanthropy and Charity Navigator.
www.conservationfund.org.
About SkiGreen™
SkiGreen is a partnership between the Bonneville Environmental Foundation (BEF) and leaders in the winter sports industry in order to build support for non-polluting renewable sources of power (such as wind and solar energy). Ski areas depend on a reliable snow-pack to provide their guests with a high quality winter-sports experience, but air pollution, primarily from burning fossil fuels such as coal, oil, and natural gas, is causing unseasonably warmer temperatures, reduction in snow-pack levels and ultimately lower quality ski conditions over fewer ski days. BEF is a national non-profit foundation dedicated to reducing the impacts of climate change by changing the way energy is produced. Our ski area partners and resort guests play a critical role in getting that mission accomplished. Visit www.SkiGreen.org for more information.
Escape the crowds and heat of summer, and spend a night on our camping platform at Hidden Lake. Make a reservation now.
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